Redeem Digital Movie

Redeem Digital Movie is a website that allows a guest that purchased a physical movie that included a digital copy to redeem that movie at the destination of their choice. Redeem Digital Movie is an international product covering North America, Japan, New Zealand, Australia and Mexico. North American redemption partners include Movies Anywhere, iTunes, Vudu, Google Play, Amazon Video and Fandango Now.

I lead the Product and Development teams that maintain this product, the site recently went through a visual redesign to optimize ease of use, redemption rate and provide a more visually rich experience. Tens of millions of movie redemptions are facilitated through this site annually.